Place: Chadstone shopping center
Brand: Apple Macbook Air pro
1. How does the company create awareness of its product?
Apple made some really great eye-catching visuals at the store for the brand awareness of MacBook air pro.They had also participated in the Chadstone monthly event and promote the MacBook air in the event. They had also made beautiful packaging of the MacBook.
2. How does the company get consumers to try its products?
Apple store has made some counters, where you can use the MacBook and try some extraordinary features of the MacBook at the store. moreover, you can also ask friend staff to help you to understand the features of the new MacBook air pro.
3. How does the company give information about the product to its customers?
Apple store had made a launching event on the new MacBook air pro lunch. They give information about the benefits of the MacBook air pro and how easy to use the MacBook pro. Apple has also advertised about MacBook pro in all the social media and AdWords platform.
4. How the company retains loyal customers?
Apple had offered some loyalty discounts on products to the people who already had bought the iPhone from that store in the last 12 months. They had also introduced some great offers like " Buy MacBook air pro and get AirPods 3 in half price"
5. How does the company entice the customer to buy more and use their product frequently?
Apple had an amazing offer to encourage customers to buy more products. one of them is "300$ off when you purchase more than 2500$ using Gem visa card". Apple had also offered great customer service and they had also trained their staff to sell more products.
6. What promotions does the company use to identify more customers?
Apple made such great promotions that they are offering free 2 Hoyts tickets vouchers to every customer who buys iPhone, Macbook, iPad or any product which worth more than 300$.
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